WAct
Brand Identity, UX/UI Design, Development
WAct is a platform that helps businesses track real WhatsApp leads and send them back to ad platforms as conversion data. The goal of this project was to design a clear visual identity and landing experience that explains a complex product in a simple, understandable way.
(Client)
Saif Khan
(Industry)
SaaS, AdTech, Marketing Technology
(Year)
2026
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(Approach)
The focus was on clarity and structure. Instead of overcomplicating the design, we leaned into minimalism and built the experience around simple flows and real use cases. The idea was to make the product feel obvious from ad click to WhatsApp chat to conversion, without needing long explanations.
(Process)
We broke the product down into key steps and translated them into visual flows across the website.
This included simplifying the “how it works” section, showing attribution in a clear way, and designing UI elements that highlight real leads instead of abstract data.
Alongside this, we refined the brand system, including typography, colors, gradients, and iconography to support consistency across product and marketing.
(Result)
The final result is a clean and structured landing experience that clearly communicates WAct’s value.
Users can quickly understand how the product works, what problem it solves, and why it’s different from traditional tracking tools.
The design makes the product feel more tangible and easier to trust.
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